BLOGUEROS INFLUYENTES DE ARIZONA VISITAN PUERTO PEÑASCO CON FINES PROMOCIONALES

ocv con az bloggers

ocv con az bloggers 2

ocv con az bloggers 3

(PUERTO PEÑASCO, SON) Quince “influencers” o personajes influyentes en blogs y redes sociales en la Internet provenientes de Arizona, EE. UU.  realizaron una visita a Puerto Peñasco durante cuatro días como parte de la campaña de promoción de verano y relaciones públicas de la Oficina de Convenciones y Visitantes de Puerto Peñasco, OCV-Peñasco, informó Tania Félix, promotora turística de este destino.

Los medios asistentes a este viaje fueron seleccionados por  Owens Harkey, una de las agencias de publicidad más reconocidas de Estados Unidos, basándose principalmente en el comportamiento de turistas que visitan nuestro destino año con año  y en estudios de mercado realizados previamente.

Tania Félix indicó que se está manejando como mensaje principal de campaña;  Puerto Peñasco “la playa de Arizona” tratando de destacar  cercanía y gran aceptación de nuestro destino en el vecino estado estadounidense, usando para ello como palabra clave o hashtag:  #ArizonasBeach.

La representante de OCV Peñasco comentó que el principal objetivo  de este viaje de familiarización es que los influencers asistentes promuevan Puerto Peñasco a través de diferentes blogs y medios de comunicación narrando su experiencia e informando a sus seguidores sobre la calidad turística de este destino. Al menos la mitad de los participantes acudieron al destino por primera vez, lo que en términos promocionales es favorable añadió.

Quienes formaron parte de este grupo, manejan prestigiados blogs o páginas web personales sobre viajes, familia y comida por lo que estuvieron en nuestros lugares turísticos más notables, degustaron diferentes platillos, bebidas más representativas, visitaron campos de golf,  y tuvieron  oportunidad de disfrutar de las comodidades que ofrecen los diferentes hoteles y resorts locales reconociendo siempre el servicio recibido como excelente.

Cabe mencionar que el grupo estuvo  conformado  únicamente por mujeres influencers, ya que de acuerdo a estudios de mercado realizados por OCV de Puerto Peñasco  y Owens Harkey las mujeres son quienes acuden a nuestros sitios web en mayoría  y tienen un papel importante a la hora de elegir donde vacacionará la familia.

Entre los blogs que participaron en el viaje, destacan (*):

Our Mini Family
Arizona Foodie, Food Blog
Friday We’re in Love, Mom & Travel Blog
Six Little Birds Travel, Mom & Travel Blog
Biltmore Lifestyles Magazine
Queen Creek/San Tan
East Mesa Moms Blog

Hello Angelica

(*) Please, if any link is wrong, report in coments.

Por favor si algun enlace es incorrecto, repórtelo en comentarios.

Comentarios

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